Once or twice a month on Annapurna Living, they spotlight a creative entrepreneur who chooses to do business with integrity and soul. Today, please enjoy our conversation with landscape designer, artist and Media 66 co-founder, Annie Wright.

Hello! Please introduce yourself. Who are you? What do you do? How does your heart manifest in the world?

Hello! My name is Annie Wright and I have been a landscape designer in the Los Angeles area for more than 15 years. My work has been featured on HGTV, The LA Times, Lonny Magazine, Annapurna Living and Annenberg Skylight Studios. I have also worked with many top designers in the area (Tracie Butler Design, Bridgid Coulter Design, Sam Marshall Project). Garden Design for me has always been about connecting my clients to the outside. In this urban environment we can continue to nurture nature and educate ourselves to co-habitat with the surrounds by being aware of our impact on the land and water beneath.

My work is important because____.

My work is important because I feel it is connected to the Earth, and the Earth needs attention and celebration for its diversity, beauty and sensitivity. Landscape Design offers many ways in which one can connect to the world around and see how one can make a positive change for the environment and for those that live in it. “We can Nurture Nature.”—Avajane

As an entrepreneur, who in business do you admire, and why?

I admire those that inspire a call to action. “Only if we understand, will we care. Only if we care, will we help. Only if we help shall all be saved.”—Jane Goodall “The mountains are calling and I must go.”—John Muir

What does soulful business mean to you? What motivates you?

Soulful Business to me means how we can help the world and make it a better place. Lately I have been referring to this as how can I Nurture Nature? I believe we can help heal the world and not only nurture nature but nurture our selves as well. “Look deep into nature and then you will understand everything better.”—Albert Einstein

What is the best business advice you would give?

Before I share business advice, I want to discuss how I came to be a landscape designer and how I am now transitioning into a new business for myself and my family.

Before being a landscape designer I was living in NYC working at a large, online advertising agency. The work was good and I quickly advanced from production coordinator to managing the ad traffic depart